In a rapidly expanding dietary supplement market, driven by a new awareness of health, wellness, and prevention, Nutras presents itself as an innovative, solid startup, ready to scale. Not just a growing company, but one of the emerging stars in the European nutraceutical landscape.
With a clear vision, a validated model, concrete metrics, and a distinctive positioning, Nutras is today a real opportunity for those who want to invest in a project that has already proven its value. Choosing to join now means actively participating in growth that has firm foundations, momentum, and strong market demand.
A growing market, a validated model
The dietary supplement sector is currently worth over 132 billion euros globally, with a CAGR of over 10%. More than 50% of the population suffers from intolerances, sensitivities, or specific nutritional needs: the market is not just ready, it is thirsting for new, targeted, and truly effective solutions.
Nutras has intercepted this need by creating supplements that go beyond the product: they are daily wellness tools, formulated with scientific rigor and designed to genuinely improve quality of life.
The first example is Lactosolution, a patented supplement for lactose intolerance: in just a few years, it has generated over 600,000 euros in revenue with a single product, an average margin of 65%, and an EBITDA of 33%. An emblematic case of vertical positioning, rapid penetration, and concrete market response.
A scientific, human, and scalable method
The Nutras model is inspired by the Lean Startup method, applied with precision to the world of food supplementation. Every product stems from a real need, identified through direct listening, field testing, and collaboration with healthcare professionals.
The process consists of:
- Qualitative and quantitative research with patients and consumers;
- Co-creation and scientific validation;
- Patented formulations, registered packaging, vertical positioning;
- Targeted selection of sales channels (pharmacies, Ho.Re.Ca., e-commerce);
- Continuous post-launch improvement.
An agile, practical structure that allows Nutras to launch differentiating products with immediate impact.
Lactosolution: the case that started the change
The first product born at Nutras is Lactosolution, a high-concentration lactase supplement designed for those suffering from lactose intolerance, a condition that affects over 40% of the Italian population.
Lactosolution is much more than a tablet: it is a user experience designed down to the smallest detail. Its pocket-sized format and patented packaging make it easy to carry and take whenever needed, even when away from home. It is discreet, practical, safe, and acts quickly. It is no surprise that it immediately earned the trust of the public and healthcare professionals.
The product generated over 600,000 euros in revenue in 2024, with an average operating margin of 65% and an EBITDA of 33%. It is currently distributed in over 1,500 pharmacies and retail outlets, reviewed with excellent scores on Amazon, and present on several proprietary e-commerce channels.
But what makes Lactosolution even more interesting from a strategic point of view is its adaptation for the Ho.Re.Ca. channel, a true innovation in the food supplement sector.
Thanks to the single-dose format dedicated to venues, Lactosolution has become a valuable ally for restaurants, pizzerias, hotels, and pastry shops. The advantages are clear: it allows them to offer an inclusive experience to intolerant customers, increase the average transaction value, and simplify operational management by eliminating the need for separate inventories for “free-from” dishes. This has opened up a high-potential commercial channel for Nutras that is still largely unexplored by competitors, and reinforces its positioning as an innovative, practical, and forward-looking brand.
In short, Lactosolution is the tangible proof of the Nutras vision: starting from a real need, building a functional and replicable solution, validating it on the market, and scaling it effectively across different channels. It is on this model that we are building our future.
Real presence, concrete expansion
Nutras is currently present in:
- Over 1,500 retail outlets, including pharmacies and specialized stores;
- 3 dedicated e-commerce platforms;
- Amazon, with hundreds of verified reviews;
- 3 active distributors in the restaurant and pastry industry.
An omnichannel strategy already in operation, built on solid foundations and ready for international expansion.
A growing range, a unique positioning
Lactosolution is just the beginning. Today, Nutras already has other vertical references active, all with their own identity, clear objectives, and a well-defined target market:
- Gas Solution, a digestive supplement for post-meal intestinal bloating, in collaboration with Nutrigut®;
- LoveSolution, a patented formulation for female urogenital health, designed for post-coital cystitis.
In parallel, new lines dedicated to sports and performance are in advanced stages of development, with specific solutions for disciplines such as cycling, tennis, golf, and soccer. In this area as well, Nutras aims to create products that are genuinely useful, highly functional, and supported by scientific data.
Looking to the future with vision
In the coming years, Nutras aims to:
- Expand product lines into high-potential verticals;
- Strengthen its presence in the sports and mental wellness channels;
- Consolidate the international B2B network;
- Integrate digital tools to personalize the supplementation experience.
All this with a clear objective: to position ourselves as the European reference for vertical, intelligent, and accessible food supplementation.
Investing in Nutras means growing together
We believe in concrete, inclusive wellness based on science and listening. We have created a model that works, a recognizable brand, and a unique proposition in the Italian landscape. Now we are ready to take this vision even further, with those who share our values.
If you want to discover why this is the right time to invest in Nutras, we are ready to tell you all about it.
Contact us: info@nutras.it
Find out more: nutras.it
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